From Late Night to Lasting Impact: The Story Behind Proud Angels Bubbly

You think you know where a story is going…and then someone pops a bottle on late-night TV.

I was watching The Late Show with Stephen Colbert when Brandi Carlile didn’t just mention wine—they popped a bottle, poured into flutes, and toasted.

Not subtle. Not casual.A full-on moment.

And naturally… that got my attention.

The Discovery

A little digging led me to Proud Angels Bubbly, a sparkling Pinot Gris from XOBC Cellars in Washington State.

Now, let’s be honest—celebrity-backed wines are everywhere these days. Some are great. Some… less so.

But this one felt different right away.

It’s described as crisp, energetic, and—my favourite word—crushable. Think green apple, nectarine, a touch of creaminess, and bubbles that keep things lively from first sip to last.

But the wine itself wasn’t the most interesting part.

The Meaning Behind the Bottle

As I kept digging, I came across something that shifted the story entirely.

XOBC Cellars is connected to the Looking Out Foundation—an organization focused on supporting community-driven initiatives, equity, and care for those who need it most.

And just like that…this wasn’t just another bottle of sparkling wine.

It was something with intention behind it.

Why That Matters

We talk a lot about bubbles—how they taste, how they’re made, when to open them.

But every now and then, you come across one that carries a little more weight.

A story. A purpose. A reason it exists beyond the glass.

And whether you realize it or not… that changes the way you experience it.

Because now, you’re not just opening a bottle.You’re participating in something.

The Bubbles Don’t Count Perspective

At Bubbles Don’t Count, we’ve always believed that sparkling wine is about more than what’s in the glass.

It’s about moments. Celebrations. The stories that unfold around them.

And sometimes—if you’re paying attention—it’s about something even bigger.

Proud Angels Bubbly started as a late-night discovery.

A quick “wait… what?” moment.

But it turned into something worth sharing.

Final Thought

Because if Bubbles Don’t Count…maybe what they stand for does.

Curious to Try It?

For our U.S. followers, Proud Angels Bubbly is available through XOBC Cellars’ online shop.

Whether you try this one or not, the takeaway is simple: Keep discovering.

You never know where the next bottle might lead.