You think you know where a story is going…and then someone pops a bottle on late-night TV. I was watching The Late Show with Stephen Colbert when Brandi Carlile didn’t just mention wine—they popped a bottle, poured into flutes, and toasted. Not subtle. Not casual.A full-on moment. And naturally… that got my attention. The Discovery A little digging led me to Proud Angels Bubbly, a sparkling Pinot Gris from XOBC Cellars in Washington State. Now, let’s be honest—celebrity-backe

Sparkling wine is changing. It’s no longer reserved for milestones, midnight countdowns, or special occasions only. Today, bubbles are showing up in quieter moments too — weeknight dinners, afternoon tastings, mindful choices, and moments where presence matters just as much as celebration. That shift is exactly what inspired a recent episode of Between The Bubbles , where I sat down with Lindsay Schatz, Winemaker at Evolve Sparkling House , and Anahita, Pouget, Director of Br

The Champagne Cocktail is one of the oldest documented cocktails in history, first appearing in Jerry Thomas’ Bar-Tenders Guide in 1862 . Elegant, restrained, and celebratory, it has always been about ritual rather than complexity: a sugar cube, bitters, cognac, and Champagne — built directly in the glass. At Bubbles Don’t Count , we love a classic. But we also believe that celebration should be inclusive. So we set out to recreate the Champagne Cocktail without alcohol , whi